5 Creative QR Code Ideas for Marketing

Quick response code or usually known as QR code can be a good way to drive traffics to your site and connect with your audience. It's relatively an old technology, is it still relevant in 2021?

It [is] reported that 86.66% of smartphone users had scanned a QR Code at least once in their lifetime. And 36.40 % scan at least one QR Code a week. In addition to this, 46.81% of respondents agreed that QR codes make life easier in a touchless world. - Mobileiron

The previous challenge of yesteryear with QR code has to do with the practicality of QR code. Previously, you need a dedicated app to scan QR code. However, most modern phone nowadays are good enough that you can scan the code right from your phone's native camera app.

As a marketer, here's some creative way you can use QR code to spice up your marketing.


1. Deliver augmented reality (AR) content

Image courtesy of arscanner.com

Imagine being able to scan a QR code from a magazine that you are reading and with AR technology, the product can come to live. You can place virtually place the product on your home or office to see if it fits before making the purchase.

How about trying a new t-shirt virtually? The possibility is endless with AR and QR code combo.

2. Check-in

During this pandemic, some governments have enforced check-in requirement to facilitate contact tracing. All you have to do is scan the QR code using designated app and you're done.

No more writing down with pens shared by hundreds of people!

New Zealand requires businesses to put out official QR code to help with contact tracing

3. Loyalty Program

Increase your repeat customer rate with loyalty program. The problem with loyalty programs were there were too many membership cards to carry and keep. Almost everyone has a mobile phone now, why not make it digital instead?

Use QR code to allow easy access for your customers to collect and redeem points.

4. Product catalog

Up sell your product by making it easier to access product catalog or other information right from the phone.

5. Share digital content such as food menu

Some restaurants have been doing this for a while where you can scan the QR code to access the menu and you can interact with the servers right from your phone. It saves time and the process helps remove human error in taking in order.

Because of how wide spread the use of QR code nowadays, Stencil supports QR code generation out of the box. Here's how you can add QR code to your image.

How to

For demonstration purpose, we will design a new template for our member's loyalty card.

1. Create QR code

Select the QR code from the left side bar. Move the component to the desired location and enter the default value.

QR Code can be selected from the left sidebar

2. Generate your loyalty card using our integrations

There are various ways to start generating your images. Choose whatever integrations available that works for you.

Sample loyalty card

You're done! That was easy right?

Sign up for free trial at https://www.usestencil.com and get 50 images free!
Shulhi Sapli

Shulhi Sapli

Maker of Stencil at https://www.usestencil.com